Search engine optimization, often called SEO, is important for every website. This is the technique used to improve a website’s visibility on a search engine so that it ranks higher when searched for. This is very important because at the end of the day it is all about the traffic a website receives.
In this article below I have explained the technical processes involved in SEO modification. There are many websites offering SEO services charging hundreds of dollars. However, here the tips and tricks are available for free of cost and are to give guaranteed results.
For a clear understanding I have broken the article in a few parts. We’ll first discuss the basics and then move on to deeper details.
The title of a webpage is the first step in SEO enhancement. This is generally the first thing that search engines notice when deciding on the subject matter of a webpage. In order to make a full use of this technique one should title the page properly so that the readers and the search engine know what exactly it talks about.
Plus, it should also be remembered that most search engines only utilize 60-90 characters of a title. This, however, does not mean that you cannot have a title longer than 60 characters; but, name it in a way that the main idea comes across in the first sixty characters.
One way to improve a web page’s search engine ranking is by using search engine friendly URLs. A good way is to use permalinks that use the title of the post as the URL with hyphens.
You can also add keywords in your URL so that the search engine finds it easier to find your webpage when anyone searches for relevant keywords.
To sum it up, the URL generally signals what a webpage contains. It should go well in sync and give the user an idea on what to expect.
Headline – H1 Tag
This feature is in top level heading or H1 tags. This is an invisible SEO feature that can be of great help to give your website a boost.
These tags can be viewed from the source HTML code. They are in the language that is best read by search engine crawlers.
Many experts challenge the effectiveness of this technique, yet it is still being widely used. It may be difficult for a normal user to understand how to make a good use of this technique as this involves using codes and CSS files. Nevertheless, there are various software and tools available that make it easier. The easiest one is the tagging system that appears like this:
There are many H tags from H1 to H6. I recommend that you keep them snappy and short. SEOBook’s Aaron Wall recommends not having your H1 tags exactly the same as the page titles. I did not really think this could be much of a problem until I saw that Google often uses your Header as the page title if the title element is malformed. Nevertheless, the H1 tag should go perfectly in sync with what the page is about.
So, readers this is it for today. I have compressed my knowledge about SEO under these headings. However, there is a lot more to come. I guarantee that your SEO ranking will improve if you use all these points properly.
Understanding SEO is not really difficult. The most important thing is to pay attention to all the details. Everything from a title to the layout matters, which is why you need to be a little careful.
So, use these tricks and let me know the difference you see in your traffic. However, don’t forget the time lag!