So folks! here i am with the second installment of the SEO enhancement tips and tricks. I am sure that you guys found the first part functional and used it to your advantage. For those who thought it was too basic, get in for some real surprises.
You might also like to read : SEO Enhancement Tips and Tricks – Part 1
I am going to raise the bar a little higher with this one as I will be covering one of the most important aspects of SEO. I actually wanted to cover two topics in this one but I realized how important this one point alone is and I decided to dedicate the whole blog to ‘tags’. This is one tool that can single handedly change your website’s fortune.
One may argue but tags are easily the most important part of SEO techniques. If you look at the end of this article you will see that I have added some tags, which people also often refer to as keywords.
Here and on most other websites as well you will see a list of tags that are often titled as topics as well. Tags are the most important part of SEO. These should be chosen with care based on relevancy and importance.
It is the duty of the poster or webmaster to see what tags are relevant to a certain page by finding out what people actually search to find.
For a normal user it may be difficult to find the right keywords. Most people use general tags. For example: “movie, songs, dramas, fashion” for an entertainment related website. These tags, indeed, are relevant but they will not result in a good search engine ranking because they are too generic.
How to find keywords
There are two three simple ways of finding relevant keywords. The first way is to use Google Keyword Tool that is a free tool specially designed by Google to help users find the right keywords. This tool allows users to put a word or phrase and find relevant keywords that may be set on geographical limits.
For example: if your main target audience is in the US you should try and find keywords that people in the US use to search for a certain item. The image given below will clear the concept:
The image highlights how you can put a keyword (here: SEO) and put geographical limit (here: US) and then search. The tool returns the most popular SEO related keywords that you can use. So, next time you make a post related to SEO, do not just use “SEO” as a keyword pick some from there as well.
In addition to this, another important tool can used called Google Trends. This tool is used to measure the popularity of two or more keywords to compare their effectiveness. Plus, it also tells about the most popular keywords about a certain topic in a certain region within a certain time limit so that you use the keywords that are still popular and relevant to your target audience.
However, there is another technique that I’d call the best technique when it comes to selecting keywords or tags. I use this technique and I have seen an incredible jump in my traffic ever since. You will seldom see any blogger give away this one, yet I guarantee there is no other better and easier technique.
This is as simple as it gets. Just go to Google.com and let it do what it does the best. For example: If your webpage is about SEO just type in SEO in the search bar and below it Google will complete the sentence for you. The options that Google gives you are an indication of popular keywords. These suggestions are based on the keywords most people use to search for your related keyword
For example: If your post is about SEO you can type SEO and Google will give you ideas. You can also use more variations to get more ideas as evident from the given image.
This clearly highlights some of the most popular for keywords for SEO. This shows that users do not only search for “SEO” when they need SEO tips. They use various variation of a word and often use complete phrases or sentences as evident from the image.
So, the right keywords for an SEO related post should be a mixture of these. For example: SEO, SEO training, SEO tips, SEO tutorial, How to SEO a website, How to SEO blogger, Some SEO techniques. As a webmaster you should capitalize on all these keywords and hit where it matters.
I hope that you will find this detailed tool helpful. In case you have any question regarding this or the previous part, please feel free to ask using the comments section.